In the business coaching industry, building trust and familiarity with potential clients is crucial. Google’s 7–11–4 Rule provides a strategic framework to achieve this. The rule suggests that for a potential client to feel comfortable doing business with you, they need to have seven hours of interaction with your brand, across 11 different touchpoints, in at least four different locations. Implementing this rule can be a significant challenge, requiring substantial time, effort, and marketing expertise. However, podcast marketing offers a powerful solution to efficiently and effectively meet these requirements.

Understanding Google’s 7–11–4 Rule
The 7–11–4 Rule emphasises the importance of multiple and meaningful interactions to build strong client relationships:

1. Seven Hours: Clients need cumulative interaction time, not necessarily in one go, but spread across various content forms.
2. Eleven Touchpoints: These are different instances where potential clients interact with your brand, such as social media, emails, blogs, and events.
3. Four Locations: Interactions should occur across various platforms, including your website, social media, in-person events, and third-party platforms.

Leveraging Podcast Marketing to Fulfil the 7–11–4 Rule
Podcast marketing is an ideal strategy for business coaches aiming to meet the 7–11–4 Rule for several reasons:

1. Extended Interaction Time: Podcasts allow you to create in-depth content that listeners can engage with over extended periods. A single podcast episode can easily contribute an hour or more towards the seven-hour requirement.
2. Multiple Touchpoints: Each podcast episode can be repurposed across numerous touchpoints:
   • LinkedIn: Share highlights or insights as posts or articles.
   • YouTube: Upload full episodes or short clips as YouTube Shorts.
   • Spotify and Apple Podcasts: Host the podcast for easy access.
   • Email Newsletters: Feature episodes to keep your subscribers engaged.
   • Blogs: Turn transcripts into SEO-enhanced blog posts.
   • Social Media: Share snippets on platforms like TikTok, Instagram, and Facebook.
3. Varied Locations: By distributing your podcast across different platforms, you naturally cover the four-location requirement. Your audience can find you on social media, podcast platforms, your website, and more.

The Power of Podcast Marketing

1. Consistency and Connection: Podcasts provide a consistent way to connect with your audience. Regular episodes help keep your brand top-of-mind for your listeners.
2. Content Versatility: Podcasts are highly versatile. You can cover a wide range of topics relevant to your audience, such as business strategies, leadership tips, industry trends, and personal development.
3. Efficient and Cost-Effective: Podcasts require little equipment and can be recorded from the comfort of your home or office using tools like Zoom. This saves time and money compared to traditional in-person networking groups, while simultaneously creating invaluable content.

Addressing Decreasing Attention Spans

In today’s fast-paced world, attention spans are continually decreasing. People prefer quick, engaging content over long, detailed articles. Podcasts cater to this preference by providing valuable content in an easily consumable format. Here’s how:

• Bite-Sized Information: Break down complex topics into shorter, focused episodes.
• Engaging Storytelling: Use storytelling techniques to keep listeners engaged and make your content memorable.
• Interactive Elements: Include interviews, Q&A sessions, and listener feedback to add variety and maintain interest.
• Snippets for Social Media: Turn podcast episodes into 30-second snippets for YouTube Shorts, LinkedIn posts, TikTok, Instagram, and Facebook. This allows you to reach a wider audience and keep them engaged with quick, digestible content.
• On-the-Go Listening: Podcasts are perfect for busy professionals who can listen while driving, at the gym, or during other activities, making it easy to consume content without dedicating specific time to it.

Building Trust and Expertise
Coaches who focus on creating multi platform original content through podcasts not only generate organic leads but also attract paying clients who trust them. By consistently delivering valuable insights and actionable advice, you position yourself as a thought leader and a trusted advisor.

Conclusion
Embracing Google’s 7–11–4 Rule through podcast marketing can transform your business coaching practice. Podcasts offer a versatile, efficient, and effective way to meet the rule’s requirements, helping you build strong, lasting relationships with your audience. Start leveraging podcast marketing today to elevate your coaching business and achieve sustainable success.

For more insights and strategies on leveraging podcast marketing in your coaching practice, connect with us at QCP Marketing. We’re here to help you navigate the digital landscape and build lasting client relationships.